With a combined background in communications and fine arts, and wide-ranging experience in a variety of media, Alexandra is a truly multidimensional creative professional. Her dedication to design as a craft ... and as a means to achieving business, marketing and communications goals ... is apparent in her specialization in strategic planning, user experience development, and project specification. With careful attention to outcomes, she has developed interactive strategy for both large and small organizations. Both a right- and left-brained thinker, Alexandra is able to easily bridge the gap between how something looks and how it works, to produce superior interactive products that meet both client and user needs.

Most recently Art Director and User Experience Lead in the Washington, D.C.-based Creative Studio at Ogilvy Public Relations Worldwide, Alexandra led information design and visual design projects for clients including Johnson & Johnson, Centers for Disease Control, National Institutes of Health, the U.S. House of Representatives, Snap-on Tools, Epilepsy Foundation, the American Democracy Institute, The California Wellness Foundation and DuPont.

Prior to joining Ogilvy, she spent 6 years as Director of Information Architecture and Design for PBS Interactive, designing and developing the Webby-award winning pbs.org, along with other award-winning sites such as PBS Teachersource, PBS Parents and the PBS Program Club. She also spearheaded the specification, development and management of special projects for the PBS family of sites including the development of multi-channel television schedules for pbs.org and the syndication of the customizable tool to PBS's nearly 175 member stations.

Alexandra also spent more than seven years in print design and production, including several years in curriculum development, instruction, and organizational consulting for clients including the Washington Post and National Geographic.

For a variety of work examples covering her broad range of expertise, visit Alexandra's personal portfolio online at www.laughingtart.com

Alexandra has lived and worked in both West Africa and France, but originally hails from the friendly Midwest. She has made Washington, DC her home since 1992. A classically trained violinist, unrepentantly amateur photographer and occasional interior designer, Alexandra's foundation in the arts is extensive, but her current extracurricular passion is working toward a B.S. in physics and mathematics.