Our process and services
Over time we've developed a standards-based approach to project development and management, but we are never satisfied with the status quo. We're constantly researching, learning and improving the way we do business. Our specialty is working closely with clients to customize our process to meet the unique needs of each project.
User experience strategy
The most critical measure of a site or application's effectiveness is its ability to meet the needs and expectations of your end users -- to deliver a great user experience, whether it's for your clients, a public audience, or your own internal team. We'll work with you to define or refine strategies that resonate with your users and also align with your business, marketing and communication goals.
Whether defining personas and user scenario matrices for web and application development, assisting with usability testing or listening labs, or analyzing research you've already gathered, we can provide strategic leadership to help you ensure your development efforts are on target.
Technology and infrastructure strategy and planning
We devote critical resources at the start of your project in order to understand your current technology infrastructure and help you define your future needs and goals. We want to ensure that what we design fits well into your business now, and provides the necessary foundation for growth.
Project specification and process management
We are passionate about project definition and management -- we know that even the best ideas and intentions can get lost in the hectic development cycle. We'll help you define and refine your overarching project goals, resources, and expectations, and we'll develop targeted project specifications that act as a definitive guide for the development process. It's our job to put your projects ... and keep your projects ... on track from start to finish.
Information architecture
Employing methods such as heuristic content and usability analysis, personas, card sorting, content type definitions and use case development, we'll help you define a site architecture that meets your goals and your users' needs. We specialize in organizing your content to provide a more meaningful and streamlined experience for your users. We back it up with the documentation ... including detailed wireframes, design and technical specifications ... that creates a clear road map for the design and production of your site or application.
Visual design and interface development
We wield creativity as a tool to achieve specific goals, not just to create window dressing. From cause marketing to e-commerce, media and entertainment to multi-national corporate sites, we provide design and communication strategy that works in tune with your marketing and business goals and resonates with your audience. We bring extensive experience in setting complex information architecture into a smart, simple visual framework.
Technology design and programming
If you can dream it, we can build it. We execute everything from clean, efficient and standards-compliant XHTML templates to complex, dynamic, client-side and server-side programming, including hybrid approaches such as AJAX development. We can also design and develop custom administrative tools for content and site management. Our focus is finding the right technology for each project to avoid overkill and ensure flexibility, security and extensibility.
Identity and print design
While we are primarily an interactive services company, we occasionally provide print and identity design services for our clients as part of a holistic approach to brand development across multiple media. Any strategic endeavor is only as good as its foundation. We can help you devise (or revise) your identity system. We work with you to examine the core of your business or organization, and develop a visual representation that speaks volumes.
We devote critical resources at the start of your project in order to understand your current technology infrastructure and help you define your future needs and goals. We want to ensure that what we design fits well into your business now, and provides the necessary foundation for growth.
We are passionate about project definition and management -- we know that even the best ideas and intentions can get lost in the hectic development cycle. We'll help you define and refine your overarching project goals, resources, and expectations, and we'll develop targeted project specifications that act as a definitive guide for the development process. It's our job to put your projects ... and keep your projects ... on track from start to finish.
Information architecture
Employing methods such as heuristic content and usability analysis, personas, card sorting, content type definitions and use case development, we'll help you define a site architecture that meets your goals and your users' needs. We specialize in organizing your content to provide a more meaningful and streamlined experience for your users. We back it up with the documentation ... including detailed wireframes, design and technical specifications ... that creates a clear road map for the design and production of your site or application.
Visual design and interface development
We wield creativity as a tool to achieve specific goals, not just to create window dressing. From cause marketing to e-commerce, media and entertainment to multi-national corporate sites, we provide design and communication strategy that works in tune with your marketing and business goals and resonates with your audience. We bring extensive experience in setting complex information architecture into a smart, simple visual framework.
Technology design and programming
If you can dream it, we can build it. We execute everything from clean, efficient and standards-compliant XHTML templates to complex, dynamic, client-side and server-side programming, including hybrid approaches such as AJAX development. We can also design and develop custom administrative tools for content and site management. Our focus is finding the right technology for each project to avoid overkill and ensure flexibility, security and extensibility.
Identity and print design
While we are primarily an interactive services company, we occasionally provide print and identity design services for our clients as part of a holistic approach to brand development across multiple media. Any strategic endeavor is only as good as its foundation. We can help you devise (or revise) your identity system. We work with you to examine the core of your business or organization, and develop a visual representation that speaks volumes.
Employing methods such as heuristic content and usability analysis, personas, card sorting, content type definitions and use case development, we'll help you define a site architecture that meets your goals and your users' needs. We specialize in organizing your content to provide a more meaningful and streamlined experience for your users. We back it up with the documentation ... including detailed wireframes, design and technical specifications ... that creates a clear road map for the design and production of your site or application.
We wield creativity as a tool to achieve specific goals, not just to create window dressing. From cause marketing to e-commerce, media and entertainment to multi-national corporate sites, we provide design and communication strategy that works in tune with your marketing and business goals and resonates with your audience. We bring extensive experience in setting complex information architecture into a smart, simple visual framework.
If you can dream it, we can build it. We execute everything from clean, efficient and standards-compliant XHTML templates to complex, dynamic, client-side and server-side programming, including hybrid approaches such as AJAX development. We can also design and develop custom administrative tools for content and site management. Our focus is finding the right technology for each project to avoid overkill and ensure flexibility, security and extensibility.
While we are primarily an interactive services company, we occasionally provide print and identity design services for our clients as part of a holistic approach to brand development across multiple media. Any strategic endeavor is only as good as its foundation. We can help you devise (or revise) your identity system. We work with you to examine the core of your business or organization, and develop a visual representation that speaks volumes.